Experience the difference when you work with us!

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At HBL Realtors, we offer a powerful blend of training, mentorship, systems, tools, accountability, and community connection so you can grow your business your way — with your own branding, your own goals, and your own client experience.

Here’s what you receive as a valued agent in our brokerage:

HBL Academy is our in-house learning platform filled with training designed for every phase of your real estate journey — from new agent launch to advanced skills, team building, leadership development, and ongoing mastery. Courses are practical, step-by-step, and created to give you the confidence and systems needed to succeed long-term.

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If you’re just getting started or ready to step into a higher level of production, our mentorship program pairs you with an experienced mentor who walks alongside you.

Your mentor is available to guide you through:

• Listing appointments
   
• Open houses
   
• Buyer tours
   
• Negotiations
   
• Contracts and paperwork
   
• Business-building strategies
   

This hands-on support dramatically shortens the learning curve and increases your ability to earn quickly and consistently.

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We provide access to BoomTown, one of the most trusted and widely used CRMs in the real estate industry. BoomTown helps you:

• Capture and manage online leads
   
• Track client activity and follow-up tasks
   
• Automate email and text campaigns
   
• Stay organized with a clear pipeline view
   
• Work your database from your phone or desktop
   

With BoomTown, you can manage your entire lead-to-close process in one place, giving you more time to focus on conversations and contracts instead of spreadsheets and sticky notes.

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All your transactions are stored securely in the cloud through Workspace by Lone Wolf.

• Create, sign, upload, and store documents from anywhere
   
• Keep every file organized and easy to find
   
• Submit your paperwork for review quickly and efficiently
   
• Get your commission disbursements sent directly to title
   

No more searching for missing pages or juggling multiple systems — everything lives in one clean, organized platform.

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We provide weekly open house opportunities as a low-cost, high-impact way to meet new clients and build your business.

• Access to new and existing listings for open houses
   
• Support for agents and teams who have more listings than time
   
• A team-oriented approach to ensuring strong open house presence
   
• Our Director of Social Media creates your open house event on social media to boost visibility for both you and the property
   

Whether you’re newer and need more leads, or a listing-heavy agent needing coverage, we work together as a team to maximize exposure.

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We offer two professional office locations to support your business:

Pottsboro Office
A convenient space to work, meet clients, or get things done in a focused environment.

Downtown Denison Office
Located in the heart of downtown, full of hustle and bustle and walk-by traffic.
Agents can:

• Use the office for client meetings
   
• Work in a professional setting
   
• Set out the “Agent on Duty” sign to attract potential clients
   

Our Denison location also offers the use of our podcast studio (by appointment), giving you a place to record content, interviews, and educational pieces for your audience.

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We are passionate about being deeply involved in the communities we serve. As an agent with Homes By Lainie Real Estate Group, you are automatically plugged into that impact.

You have built-in opportunities to invite clients, meet new people, and grow your brand through:

• Membership in both the Pottsboro and Denison Chambers of Commerce
   
• Access to ribbon cuttings, mixers, and after-hours events
   

Signature events include:

• Drinks for DAWG’s – A fun client appreciation and fundraising event with a 50/50 raffle that benefits Denison Animal Welfare Group.
   
• Stuff the Bus – Held each August, raising funds and school supplies for 100+ backpacks and classroom items for local students and teachers.
   

These events give you natural touchpoints with your clients and your community.

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Each November, we host our Annual Success Workshop — a business planning and growth event created specifically for real estate professionals.

This event includes:

• Breakout sessions on relevant topics
   
• A vendor expo featuring real estate-related partners
   
• A top producer panel
   
• Guest speakers and keynote sessions
   
• Lunch and networking
   
• Time to plan out your business strategy for the upcoming year
   

We partner with other boutique brokerages in the area to bring a powerful, collaborative learning experience to our agents.

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Our Monthly Caffeinate & Elevate meetings are a time for:

• Coffee and breakfast
   
• Learning from guest speakers
   
• Increasing your knowledge of lending, title, inspections, insurance, contracts, and more
   

These meetings help you stay educated, confident, and sharp in your industry.

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If you need more leads and more accountability, our Prospecting Program may be the perfect fit.

This program is designed to:

• Help you develop a consistent daily lead-generation habit
   
• Provide accountability and structure
   
• Increase your conversations, appointments, and closings
   

You are not left to “figure it out” alone — you have a group and a process to help you succeed.

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Our private Facebook group keeps everyone plugged in and up to date.

Inside the group you’ll find:

• Weekly broker updates
   
• Open house lists
   
• Office announcements
   
• File and link sharing
   
• Agent wins and celebrations
   
• General communication and support
   

It’s our main hub to keep everyone informed and connected.

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Every year, we host an Annual Christmas Party where we step away from the daily grind to relax, have fun, and celebrate one another. It’s always a favorite tradition and a great time to build deeper relationships within the team.

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We offer savings on your continuing education through The CE Shop:

Visit: HomesByLainie.TheCEShop.com

You can complete your CE at a discount, on your own schedule, with high-quality online courses.

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We provide access to a concierge-style utility connection service for your clients.

With one simple referral, your clients can receive help setting up:

• Electricity
   
• Water
   
• Internet and cable
   
• Trash service
   
• Home security and more
   

It’s a high-value, no-cost service that makes moving easier for your clients and positions you as a full-service, resourceful agent.

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We help new agents:

• Create branded email signatures
   
• Set up BoomTown profiles
   
• Build IDX websites
   
• Connect social platforms
   
• Create a launch announcement
   
• Begin building their database/SOI list
   
• Develop first 100-day plan
   

This ensures new agents start fast and strong.

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 Listing Support Resources

• Pre-listing packet template
   
• Seller guide
   
• CMA tools
   
• Professional photography coordination
   
• In-house compliance officer for contract review
   
• Checklists for listing, contract-to-close, and transaction prep

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Our Agent Services Department helps agents understand:

• MLS basics
   
• Workspace
   
• BoomTown
   
• File uploading
   
• Marketing tools
   
• Social media basics
   

New agents feel supported, not overwhelmed.